Surf's Up

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
Entrepreneur.com Inc.,
Visitor,
Sales Strategy,
Sales,
Marketing Research,
Marketing,
Management,
Internet Marketer,
Internet,
Financial Planning,
...
Source:
Entrepreneur.com

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Overview: Internet marketers are stuck on the traffic theory: Get more Web site visitors; generate more sales. This is generally true. However, there is a way to achieve a significantly higher number of sales without spending additional dollars to attract new visitors: Use Web analytics to turn current visitors into customers. Web analytics solutions track the behavior of a site's visitors.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Apr 2004 | Pages: 3

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