Holiday Bonus

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
E-business/E-Commerce,
Sales Strategy,
Sales,
Retail Company,
Retail,
Online Retail Company,
Management,
Internet,
Entrepreneurship,
Entrepreneur.com Inc.,
...
Source:
Entrepreneur.com

FREE Registration is required

Overview: With the holidays around the corner, now is a great time to add some special features to one's website that will likely increase sales. There are four specific things a person can do, according to the "2004 Shop.org/BizRate.com Online Holiday Mood Study." The study found that the most successful website feature for driving sales during the previous year's holiday period was a gift-idea center (according to 56 percent of online retailers). The study, which polled 1,612 online buyers and more than 100 online retailers, also named these features as runners-up: a suggested-items page (32 percent), a clearance or sale page (32 percent), and a featured sale-item (31 percent).

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2005 | Pages: 3

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