The Missing Link?

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Internet,
Management,
Site,
Web Site Development
Source:
Entrepreneur.com

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Overview: It's easy to get links to a site from other websites. A person, the webmaster or an intern can do the job. And this overlooked marketing strategy offers two big payoffs: more visitors and higher search engine rankings. Not all links are created equal - get links from websites with content similar to one's. Trading links with colleagues is generally a bad idea, because if the site sells car parts, then a link from their wedding site or shoe site won't help - these shoppers aren't the target market.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Sep 2005 | Pages: 2

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