3 Steps to Branding Your Website

Topics:
Brand Strategy,
Direct Marketing,
Internet Advertising
Tags:
Branding,
Entrepreneur.com Inc.,
Entrepreneurship,
Internet,
Management,
Marketing,
Person,
Web Site,
Web Site Development
Source:
Entrepreneur.com

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Overview: A person's business's website will be many people's first impression of the person's company, products and services. As a result, the person's site represents a critical component of the person's branding strategy: It communicates who the person is, what he has to offer and what he promises (his brand) through its content, organization and appearance (the look and feel). Just as a person wouldn't deliver a sales pitch sporting pajamas and bed-head, the person would not want a disheveled site, either.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Sep 2005 | Pages: 3

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