Listen Up!

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
Audience,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Radio
Source:
Entrepreneur.com

FREE Registration is required

Overview: According to a 2004 study by media research firms Arbitron Inc. and Edison Media Research, internet radio has an estimated weekly audience of nearly 19 million Americans and growing. Not only are people listening in online, they're also buying online. Monthly internet broadcast (radio and video) users might represent only 26 percent of the online audience, but they accounted for an estimated 42 percent of online spending. Advertisers can reach an audience that's in listening and shopping mode.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Nov 2004 | Pages: 2

People who downloaded this item also downloaded

White Paper Leveraging Social Networks To Motivate Individuals To Reduce Their Ecological Footprints
White Paper Innovation In Marketing: Customer Insight At The Core
White Paper A Reality Check for Online Advertising
White Paper Marketing Lessons From TV's "the Apprentice"
White Paper iProspect's Natural SEO Keyword Length Study

Top results from Marketing Strategy

White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
White Paper Looking for a fast payback? 10 Minutes with Free Tool Can Save Thousands
Webcast Live Webcast: Web Attacks: How Hackers Create and Spread Malware
White Paper Enterprise and Web 2.0 application support in a modern mainframe environment
Download Oracle CRM on Demand eBook

» View all Marketing Strategy listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).