Publishing as a PR Vehicle

Topics:
Public Relations
Tags:
Advertising & Promotion,
Corporate Communications,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Media,
Public Relations
Source:
Entrepreneur.com

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Overview: When thinking of PR, one usually thinks of the media. When thinking of the media, one usually thinks of press releases to communicate with the media. There is, however, another way to leverage the media for exposure and awareness, and at a low cost. Feature articles are considered a media-rich vehicle for communicating to the masses.

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Format: HTML | Date: Mar 2002 | Pages: 3

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