Getting the Most From a Press Release

Topics:
Employee Handbook
Tags:
Corporate Communications,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Press Release,
Public Relations
Source:
Entrepreneur.com

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Overview: A lot of times people hope to gain PR for their businesses because it involves no cost or cash outlay. The pundits, experts and professionals always tell people to start with a press release and then follow up with specific editors of specific publications. This sounds good, but everyone has experienced a targeted press release campaign with little or no results. People get discouraged, say that the publicity campaign didn't work and abandon further efforts.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Sep 2002 | Pages: 3

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