Add Value to Get Your PR Noticed

Topics:
Public Relations,
Strategic Management Tools
Tags:
Corporate Communications,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Public Relations
Source:
Entrepreneur.com

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Overview: Sometimes, entrepreneurs are so busy in their business that they hire someone else to construct the press release or an entire campaign. This is a very good thing. Entrepreneurs should spend time on what they do best - and unless they're in a PR-related business, PR probably isn't their strong suit, making it a good candidate for outsourcing. When outsourcing PR, a person and his or her outsourced partner has to be very careful not to build in a purely promotional message or angle to the information communicated to the press.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Dec 2002 | Pages: 3

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