Preparing for a Trade Show

Topics:
Public Relations,
Trade Shows
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Trade Show
Source:
Entrepreneur.com

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Overview: Trade shows aren't meant as an excuse to visit friends, collect hundreds of business cards for one's collection and show everyone how nice one's booth looks. A well-thought-out publicity approach to a trade show can yield thousands of dollars in free advertising as print space or air time. One should plan the event with publicity in mind, seek media sponsorships, create helpful media kits, make it easy for the media to cover the event and brainstorm story ideas.

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Format: HTML | Date: Mar 2003 | Pages: 3

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