When Your Press Release Isn't Working

Topics:
Public Relations
Tags:
Corporate Communications,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Public Relations
Source:
Entrepreneur.com

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Overview: It's often said that PR takes not only initiative, but also ingenuity. Typically the PR do-it-yourselfers of the world start with a press release. This is their best communication conduit to the media. If one were to blast out his or her press release to multiple publications and sit back and wait for the publicity to happen, he or she would be disappointed.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Apr 2003 | Pages: 3

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