PR Ideas for the Small Retail Shop

Topics:
Public Relations
Tags:
Corporate Communications,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Public Relations
Source:
Entrepreneur.com

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Overview: With a retail business, one would want his or her "News" or PR information to appeal to consumers, not necessarily other businesses or investors. Consumers are usually attracted to retail businesses because of something they've heard or seen. They could have been referred, they might have responded to a coupon, or perhaps they drove by and saw one's sign. Using PR to enhance all these things is the key to spreading the word and getting more business.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jul 2003 | Pages: 3


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