Why You Need PR

Topics:
Public Relations
Tags:
Corporate Communications,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Public Relations
Source:
Entrepreneur.com

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Overview: While the public part or public relations implies inclusion of things like public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications, it also involves a lot of behind-the-scenes, non-public activity. It could involve simply the writing of a press release, but it could also involve coordinating media contacts for an event or conference, securing credentials, lobbying for article placement and the like.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Nov 2003 | Pages: 3

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