Using Marketing in Your Sales Call

Topics:
Marketing Strategy
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
Sales,
Sales Call,
Sales Strategy
Source:
Entrepreneur.com

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Overview: Guerrilla marketers know to be proactive when it comes to direct selling. Waiting for a client to specify a desired solution and playing the competitive bid game is un-guerrilla like. Direct sales overcomes this. Guerrilla marketers say nothing happens in a company until something is marketed. Guerrilla sellers say nothing happens until something is sold. All guerrillas know that both are right, and they work together.

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Format: HTML | Date: Nov 2005 | Pages: 3

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