99 Tips for Direct-Mail Marketing

Topics:
Marketing Strategy
Tags:
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing
Source:
Entrepreneur.com

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Overview: Direct mail is one of the most important pieces of a marketing plan. Developing and executing the campaign can many times be a thankless job. Modern day mailing regulations can get complicated - postage rates are changing and the flood of mail makes it harder to stand out. The right message is very important and must get to the target prospect in the right way on a frequent basis. Capturing the reader has to happen fast and one's reader must be motivated to take action.

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Format: HTML | Date: Jan 2006 | Pages: 4

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