Four Steps in Persuasive Communication at Work

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Public Relations
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Cutting Edge PR
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Cutting Edge PR

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Overview: Most business people see persuasion as a straightforward process. They think it comprises: a strong statement of one's position; an outline of the supporting arguments, followed by a highly assertive, data-based explanation; and entering into discussion with others and obtaining their ready agreement. In other words, one uses logic, persistence and personal enthusiasm to get others to buy a good idea. Wrong. Wrong. Wrong! This doesn't work.

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