Framing Can Help You Communicate Strong Messages

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Public Relations
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Cutting Edge PR,
Human Resources,
Productivity,
Workforce Management
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Cutting Edge PR

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Overview: Framing is a technique of focusing the attention of people within a field of meaning. How something is presented (the 'Frame') influences the choices people make. Framing is a form of agenda-setting. It is the process by which a communication source defines and constructs a public issue. A framing example is the 'War on terror' (it is not actually a war, but the term has been used, probably with the aid of audience research, by the US administration to generate support for its actions).

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