Make It Easy for Journalists to Find Information in Your Website

Topics:
Public Relations,
Search Engine Optimization
Tags:
Cutting Edge PR,
Internet,
Journalist,
Media Relations Activity,
Search,
Web Site,
Web Site Development,
Web Technology
Source:
Cutting Edge PR

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Overview: Traditional media relations activity has consisted of a 'Push' approach to providing information to the media. The Internet provides a 'Pull' approach in which a journalist obtains information from one's website only when they want it. Many journalists now accept the Web for use as a basic research tool. They start their research on the person's organization by accessing the person's website directly. Others start their research by using a search engine such as Google. This creates a need for the person to ensure he or she has optimized the site for the major search engines.

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Format: HTML | Pages: 3

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