Effective Communication Starts at the Top

Topics:
Interpersonal Communication,
Public Relations
Tags:
Communication,
Corporate Communications,
Marketing,
Public Relations
Source:
International Association of Business Communicators

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Overview: While content, systems and tactics may be well regarded by executive colleagues, people can't neglect their personal communication skills. Every opportunity must be seized to engage spontaneously and meaningfully in one's own affable style with others around the workplace. Asurvey of 500 PR practitioners conducted by IABC and PR News provides some hope for the future of executive communication. While research may well show that employees in many organizations think communication with their senior executives can improve, most heads of corporate communication think their CEOs at least have the right attitude.

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Format: PDF | Size: 200KB | Date: Jul 2005 | Pages: 3

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