Stripping Down CRM to Pint-Size Simplicity

Topics:
CRM,
Sales Force Design
Tags:
Advertising & Promotion,
Sales Strategy,
Sales Rep Compliance,
Sales,
Marketing,
Enterprise Software,
Customer Relationship Management (CRM),
CRM Today,
CRM,
Software
Source:
CRM Today

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Overview: Over the past decade, companies have spent untold millions on the promise of CRM that a single, shared view of the customer drives visibility into field operations and deeper customer relationships generating higher lifetime value. Yet acceptance of CRM systems by the front-line in the field - the sales reps - has been a considerable challenge. Low sales rep compliance compromises data quality and a CRM system with incomplete data is of minimal use.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Pages: 3

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