SFA Case Study: Lead Assignment Automation and Marketing Campaign Tracking

Topics:
CRM,
Sales Force Design
Tags:
Advertising & Promotion,
SFA,
Sales Force Automation (SFA),
Marketing,
Enterprise Software,
Customer Relationship Management (CRM),
CRM Today,
CRM,
Automation,
Software
Source:
CRM Today

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Overview: An electronics manufacturer has 200 sales representatives on four continents supporting distributors, architects, designers, engineers, and retail outlets selling directly to consumers. Via e-mail, these representatives receive leads from reader service cards in various publications, trade show booths, fulfillment houses, and service bureaus that provide data on building projects in process. The representatives work in teams and cover a particular territory.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 152KB | Date: Nov 2004 | Pages: 6

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