Sage Software Case Study: Pilkington Australia Ltd.
- Topics:
- CRM,
- Strategic Management Tools
- Tags:
- Customer Relationship Management (CRM),
- Sales Strategy,
- Sales Force Management,
- Sales,
- Sage Software,
- Sage CRM SalesLogix,
- Pilkington Australia Ltd.,
- Enterprise Software,
- Enterprise Resource Planning (ERP),
- Software
- Source:
- Sage Software
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Overview: Pilkington's marketplace is increasingly competitive and it needed a CRM solution to better communicate and support its customer relationships. Sage CRM SalesLogix integrated with Pilkington's existing SAP ERP system, and provided sales people with visibility of customer activity across all locations. With Sage CRM SalesLogix, Pilkington has seen its sales teams become more efficient and effective in their communications and relationships with customers.
(Is this item miscategorized? Does it need more tags? Let us know.)
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