Sanofi Pasteur MSD Improves Sales Health With Salesforce SFA and AppExchange Builder

Topics:
CRM,
Sales Force Design
Tags:
Customer Relationship Management (CRM),
SFA,
Sanofi Pasteur MSD,
Salesforce.com Inc.,
Salesforce.com AppExchange,
Sales Strategy,
Sales Force Management,
Sales Force Automation (SFA),
Sales,
Enterprise Software,
...
Source:
Salesforce.com

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Overview: To deliver its range of vaccines for diseases like whooping cough, cholera, and polio as cost-effectively as possible, SanofiPasteur MSD, the UK-based specialist vaccines business of sanofi-aventis Group, needed to overcome its reliance on an outdated internal technology - its local, on-premises, pharmaceutical-industry CRM system. To increase sales effectiveness and efficiency, SanofiPasteur MSD deployed, customized, and integrated salesforce.com's flagship Sales Force Automation (SFA) application, Salesforce SFA, in only three months to create a single, comprehensive view of thousands of General Practitioners (GPs), practice nurses, and other healthcare professionals in the United Kingdom.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 150KB | Date: Apr 2006 | Pages: 2

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