First Advantage Harnesses the Power of AppExchange; Achieves 100% ROI in One Year

Topics:
Business Process Management,
Sales Force Design
Tags:
ROI,
Sales,
Sales Force Management,
Salesforce.com AppExchange,
Salesforce.com Inc.
Source:
Salesforce.com

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Overview: First Advantage CREDCO, a leader in credit reporting solutions, sought to improve sales productivity. First Advantage considered consistency by deploying enterprise CRM, but balked at the steep licensing and implementation costs required to tailor the system to its needs. Based on an executive's previous success with Salesforce CRM and the promise of easy integration with backend applications, First Advantage piloted Salesforce and quickly opted to build a companywide Salesforce customer lifecycle management strategy.

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