Salesforce and AppExchange Help DoubleClick Scale Globally and Provide Custom Tools to Staff and Customers

Topics:
CRM
Tags:
DoubleClick Inc.,
Sales,
Sales Force Management,
Salesforce.com AppExchange,
Salesforce.com Inc.,
Tool
Source:
Salesforce.com

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Overview: The technology division of DoubleClick Inc., the leading provider of marketing tools for advertisers, Web publishers and direct marketers, selected salesforce.com for on-demand Customer Relationship Management (CRM), becoming its 8,400th customer. DoubleClick deployed salesforce.com Winter '04 on-demand CRM to more than 250 North American users, integrating with multiple internal systems via the sforce 2.0 on-demand application server.

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