Business Today Cuts Time Spent on Logistical and Administrative Tasks by 75% With Salesforce

Topics:
CRM
Tags:
Sales,
Sales Force Management,
Salesforce.com Inc.
Source:
Salesforce.com

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Overview: Business Today needed to streamline communication between office, satellite student journalists, & prominent business leaders. They also wanted to reduce extensive administrative burden associated with organizing annual international conference. Business Today coordinates everything through salesforce.com: recruitment, fundraising, magazine distribution, conference attendance, scholarships, and their relationships with prominent business executives. This resulted in a team-based approach to coordinating interviews & managing relationships with donors.

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