ASCAP Leverages AppExchange Platform to Harmonize Its Operations

Topics:
CRM
Tags:
ASCAP,
Sales,
Sales Force Management,
Salesforce.com AppExchange,
Salesforce.com Inc.
Source:
Salesforce.com

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Overview: As a performing rights organization, the American Society of Composers, Authors and Publishers (ASCAP) represents hundreds of thousands of music creators worldwide, from Duke Ellington and Dave Matthews to George Gershwin and Beyonce. ASCAP protects the rights of its members by licensing and distributing royalties for public performances of copyrighted works; because there are myriad licenses governing music usage in various venues, the company needed a more efficient way to manage the process. After evaluating three leading CRM vendors, it was apparent that ASCAP required the benefits Salesforce and the AppExchange brought to the table.

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