User Adoption, Data Quality, and Productivity Improve at ADTRAN With Salesforce

Topics:
CRM
Tags:
ADTRAN,
Data Management,
Data Quality,
Databases,
Enterprise Software,
Sales,
Sales Force Management,
Salesforce.com Inc.,
Software
Source:
Salesforce.com

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Overview: ADTRAN needed to consolidate multiple systems. They also wanted to improve lead & opportunity management processes while replacing paper-based reporting; and required integrated and accurate marketing data. ADTRAN selected salesforce.com over Siebel OnDemand for global mobile CRM. As a result, ADTRAN experienced dramatic gains in data quality, user adoption, and productivity.

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Format: HTML | Pages: 5

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