You Now Have Web Site Traffic, Now What?: Six Steps to Ensure Success From Your Search Engine Marketing Efforts

Topics:
Internet Advertising,
Search Engine Optimization
Tags:
Marketing,
Marketing Research,
RealMarket,
Search,
Search Engine,
Search Engine Marketing,
Web,
Web Site
Source:
RealMarket

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Overview: Search engine marketing (SEM) and search engine optimization (SEO) continue to grow and these tactics have become a key component of any company's overall marketing initiatives. In fact, worldwide revenue from search engine marketing is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making online industry behind only eCommerce and advertising. Studies have indicated that more than 70 percent of Web traffic arrives directly from search engine and as a result, more and more vendors are offering solutions to improve a company's search position.

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Format: PDF | Size: 41KB | Date: Mar 2004 | Pages: 4

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