Customer Retention, a Simplified Approach
- Topics:
- Search Engine Optimization
- Tags:
- Channel Management,
- CRMAdvocate,
- Customer Retention,
- Marketing,
- Sales,
- Sales Force Management,
- Sales Strategy
- Source:
- CRMAdvocate
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Overview: Retention is definitely the "Buzz" word for businesses today. Customer retention has business leader's attention and leaving most wondering how other businesses are approaching this seemingly complex business function. A web search of "customer retention" results in thousands of available web sites all with the real solutions for customer retention. Researchers, analysts, and consultants have developed a multiple selection of theories, programs, and practices for customer retention. Businesses today readily share their experience in improving customer retention. Most solutions point to business culture, staff training, and sales methodology along with tracking and responding to customer demographics. In simple terms, customer retention is all about the customer and the customer's experience.
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Format: PDF | Size: 32KB | Date: Feb 2004 | Pages: 3
