Is Your Brand Worth Billions?

Topics:
Brand Strategy
Tags:
Brand,
Branding,
Finance,
Investment,
Marketing,
RealMarket,
Valuation,
Worth
Source:
RealMarket

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Overview: Is brand valuation worth a billion dollars today? Maybe yes or maybe no, but it surely is worth something pretty big. At the end of the day, all the work that an individual will have put in pushing his or her name identity and range of products and services in the marketplace adds up in an abstract space of the consumer's mind, where it acquires some great value. This equity can be measured as a real, soft asset. It can have a monetary value like that of a certain type of goodwill or particular reputation.

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Format: PDF | Size: 15KB | Date: Jun 2005 | Pages: 3

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