Pricing Electronic Mail to Solve the Problem of Spam
- Topics:
- Internet Advertising,
- Marketing Strategy
- Tags:
- Attention,
- E-mail,
- Lawrence Erlbaum Associates,
- Marketing,
- Marketing Research,
- Markets,
- Online Communications,
- Pricing,
- Pricing Strategy
- Source:
- Lawrence Erlbaum Associates
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Overview: Junk e-mail or spam is rapidly choking off e-mail as a reliable and efficient means of communication over the Internet. Although the demand for human attention increases rapidly with the volume of information and communication, the supply of attention hardly changes. Markets are a social institution for efficiently allocating supply and demand of scarce resources. Charging a price for sending messages may help discipline senders from demanding more attention than they are willing to pay for. This paper examines economic approaches to the problem of spam and the results of two laboratory experiments to explore the consequences of a pricing system for electronic mail.
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Format: PDF | Size: 249KB | Date: Jun 2005 | Pages: 29
