A Step-by-Step Guide on How to Write a Successful Business Plan - Part IV: Market Planning

Topics:
Marketing Strategy,
Positioning and Segmentation
Tags:
Marketing,
Marketing Plan,
Marketing Research
Source:
Colorado State University

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Overview: After conducting a market analysis to determine if a profitable market exists, a person can use this information to assist in developing a marketing plan. A marketing plan should be developed following the completion of the market analysis and prior to production of the product. The marketing plan will help a person to focus on meeting sales or marketing goals and to better meet customers' needs.

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Format: PDF | Size: 47KB | Date: Dec 2002 | Pages: 4

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