The Internet and Mail

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
Internet,
Pitney Bowes Inc.,
Substitution
Source:
Pitney Bowes Insight

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Overview: Since 1993 the Internet has evolved explosively from what had once been a technical curiosity to a major influence on business and many aspects of people's personal lives. Its rapid rate of penetration, it has been argued, will cause the elimination of paper, mail and print media. It has thus almost become "Fashionable" to attribute to the Internet - and the Internet alone - any current or potentially declining mail volumes. But is there a direct cause and effect relationship supporting the claim that the Internet is a driver of substitution? Or is the Internet just an enabler of substitution - albeit an important one?

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 406KB | Date: Jul 2005 | Pages: 30

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