Direct Mail in the Internet Age... Why Paper Is Anything But Endangered
- Topics:
- Direct Marketing,
- Marketing Strategy
- Tags:
- Direct Mail,
- Internet,
- Oce
- Source:
- Oce
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Overview: Haunting the dreams of anyone whose livelihood depends on a steady flow of mail are the destabilizing changes associated with disruptive technology of the Internet and the recent anthrax scares that would threaten the infrastructure of traditional paper mail. But rather than having a negative impact, these influences will ultimately make virtually all mail, from direct mail marketing to statements and invoices and everywhere in between more efficient, secure and very likely more useful to senders and recipients. Just as the paperless office is little more than wishful thinking, paper-based mail, in all its variety and effectiveness, is not about go away.
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Format: PDF | Size: 686KB | Date: Apr 2002 | Pages: 12
