Contextual Advertising and Site Monetisation
- Topics:
- Search Engine Optimization
- Source:
- Weboptimiser Media
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Overview: Contextual advertising, a form of site monetisation, which works by putting third party advertising on a web site and pays one a cost-per-click for every visitor who responds to it, is an increasingly popular part of the Internet marketing mix. The advantage of site monetisation, whether contextual advertising, exit traffic or affiliate marketing is that it creates an additional revenue stream to improve profitability and off-set many of marketing costs. Plus contextual advertising, in particular, is a great way to make a site more interactive and content-rich, and gives visitors a useful service that's relevant to their needs at that time.
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Format: PDF | Size: 102KB | Date: May 2005 | Pages: 1
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