Authorisation of the Australian Direct Marketing Association's Direct Marketing Code of Practice
- Topics:
- Direct Marketing
- Tags:
- Advertising & Promotion,
- Australian Competition And Consumer Commission,
- Commonwealth Of Australia,
- Direct Marketing,
- Marketing,
- Marketing Research,
- Sales,
- Sales Channel
- Source:
- Commonwealth of Australia
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Overview: On 25 July 2003, the Australian Competition and Consumer Commission (ACCC) received an application from the Australian Direct Marketing Association (ADMA) for revocation of authorisation A40077 and replacement by substitute authorisation A90876. Authorisation A40077 granted ADMA immunity from legal action for anti-competitive conduct under the Trade Practices Act 1974 in relation to the Direct Marketing Code of Practice (the code). On 13 August 2003, the ACCC granted an interim authorisation in relation to the code which was in force, while the merits of ADMA's application were considered.
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Format: PDF | Size: 68KB | Date: Dec 2005 | Pages: 5
