The Opportunity for e-Philanthropy in Hospital Development
- Topics:
- Healthcare Services
- Tags:
- Channel,
- Convio,
- Healthcare,
- Hospital,
- Internet,
- Marketing,
- Marketing Research
- Source:
- Convio
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Overview: Used strategically as part of a broader fundraising and marketing plan, the Internet can be a vital communications channel through which hospitals and their associated foundations can cultivate relationships with current and prospective donors. Over time, some portion of new donors acquired through the online channel will become major and planned givers. This paper explores the opportunity for hospitals to use the Internet channel to work hand-in hand with and enhance other fundraising and donor cultivation activities.
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Format: PDF | Size: 272KB | Date: Apr 2006 | Pages: 15
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