How Much Are Marketing & Sales Capabilities Really Worth?: What Every Pharmacutical Executive Should Know

Topics:
Business Models,
Pharmeceuticals
Tags:
Accenture Ltd.,
Capability,
Finance,
Financial Accounting,
Financial Performance,
Marketing,
Marketing Research,
Sales,
Sales Strategy
Source:
Accenture

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Overview: An industry-wide study conducted by Accenture investigated the impact of Marketing and Sales (M&S) capabilities on a company's financial performance and identified the specific M&S capabilities that deliver the highest returns. This white paper presents the results of this research. The bottom line is that competitively superior M&S capabilities can and do drive superior financial performance.

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Format: PDF | Size: 141KB | Date: Jan 2004 | Pages: 20

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