B2B Executive Loyalty

Topics:
Brand Strategy,
Marketing Strategy
Tags:
B2B,
Chief Information Officer,
E-business/E-Commerce,
Finance,
Internet,
Managerial Accounting,
Roi/Tco,
Silicon Strategies Marketing
Source:
Silicon Strategies Marketing

Vendor Registration: required

Overview: Silicon Strategies Marketing has launched a long-term study of loyalty patterns in Chief Information Officers (CIOs) to better understand how loyalty behaviors work in B2B markets. CIOs are an interesting case as they must balance ever-changing technology (which means ever-changing opportunities to buy from different vendors), real-world costs and ROI, and the needs of their employers and subordinates. But since CIOs wield tremendous influence over vendor selection, they can also be influenced by brand loyalty.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 114KB | Date: Dec 2005 | Pages: 6

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