25 Ways to Do Direct Mail Better

Topics:
Direct Marketing,
Internet Advertising,
Marketing Strategy
Tags:
Direct Mail,
Marketing,
Morgan Press
Source:
Morgan Press

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Overview: Direct mail can be one of the most efficient, cost-effective marketing vehicles available today. Even in this age of e-commerce, every marketing plan should include a direct-mail component to communicate a company's message. If a person wants proof of the power of direct mail, notice how Internet companies rely on direct mail to promote their web sites. However, it's easy to waste money on direct mail. So, when planning the next direct-mail piece, a person should consider the questions outlined in this paper to ensure a successful campaign.

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Format: PDF | Size: 211KB | Date: Oct 2002 | Pages: 4

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