Search of Competitive Advantage How Do Small Businesses Find Business Opportunities?

Topics:
Competitive Strategy,
Marketing Strategy
Tags:
Business Opportunity,
Competitive Advantage,
Opportunity,
Small And Medium Enterprise,
Small Business,
Smb/Sme,
University Of Auckland
Source:
University of Auckland

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Overview: This paper provides new insights about where SMEs can find new business opportunities. The aim of this paper is to present the sources of opportunities and organise these sources into a model which can assist SMEs in finding opportunities. It examines the different sources of opportunities at all the relevant environmental levels. The paper concludes with a proposed model that provides a comprehensive and integrative framework for exploring business opportunities.

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Format: PDF | Size: 233KB | Date: Jun 2004 | Pages: 18

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