Role of Internet Advertising in Marketing Communication Strategy

Topics:
Internet Advertising,
Marketing Communications
Tags:
Advertisement,
Internet,
Internet Advertising,
Marketing,
Marketing Communication,
Southeastern Louisiana University
Source:
Southeastern Louisiana University

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Overview: Although Internet advertising is still fairly new, it has become an attractive vehicle for advertisers because of its several features and qualities. It integrates many positive aspects of major advertising media such as the visual impact of TV and the parallel delivery of an ad with content a user is searching for, like billboard. More and more companies are using web advertising as part of their overall communication plan with potential customers. When a company wants to advertise on the Internet, what strategies should be recommended? This paper examines various ways of on-line advertising and discusses different aspects of these.

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Format: PDF | Size: 104KB | Date: Apr 2004 | Pages: 2

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