Empirical Analysis of Competitive Pricing Strategies With Complementary Product Lines

Topics:
Brand Strategy,
Competitive Pricing,
Pricing Strategy
Tags:
Analysis,
Scanners,
Peripherals,
Marketing,
Hardware,
Complementarity,
Competitive Pricing,
Category,
Branding,
Brand,
...
Source:
University of Alberta

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Overview: The authors build an econometric model of a household's purchase incidence and brand choice decisions in complementary product categories to account for cross-category dependence in demand. Complementarity is modeled as the additional utility that a household derives from the joint consumption of brands in complementary categories. The authors estimate the proposed multi-category demand model using scanner panel data on cake mix and frosting categories.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 256KB | Date: Oct 2005 | Pages: 40

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