Assessment of Customer Response to Real Time Pricing

Topics:
Competitive Pricing,
Pricing and Margins
Tags:
Benefits,
Business Operations,
Human Resources,
Marketing,
Marketing Research,
New Jersey,
Pricing,
Pricing Strategy,
Research & Development
Source:
Rutgers, State University of New Jersey

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Overview: The Center for Energy, Economic and Environmental Policy (CEEEP) has been engaged by the Retail Energy Supply Association (RESA) to perform an assessment of whether industrial and commercial customers placed on hourly rates take any specific actions to curtail load during high price periods or to shift load from high price periods to low price periods and to quantify the economic benefits and environmental impacts of such actions. This paper is organized as follows: first, some background information is provided regarding New Jersey retail electricity markets; second, a summary of the findings in the first report is presented; and third, this paper presents the results from the wholesale market modeling of PJM.

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Format: PDF | Size: 362KB | Date: Nov 2005 | Pages: 15

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