Pricing With Confidence: 13 Reasons You Need Competitive Rate Intelligence
- Topics:
- Competitive Pricing,
- Pricing Strategy
- Tags:
- Balance Sheet,
- Pricing Strategy,
- Pricing Decision,
- Pricing,
- Marketing Research,
- Marketing,
- Liquidity,
- Investment,
- Intelligence,
- Financial Statements,
- ...
- Source:
- Datatrac
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Overview: Competitive rate intelligence provides the external benchmark to ensure a person's strategies are as sound in the marketplace as they are in the minds of the person's executives. ALM balance sheet modeling is the internal benchmark for evaluating the impact of pricing decisions on the balance sheet given various interest rate and liquidity scenarios. ALCO policies and guidelines represent the fundamentals that enable a person to navigate a consistent course in both calm and turbulent economic conditions. The purpose of this research paper is to focus on the use of competitive rate intelligence as a benchmarking tool for making sensible product pricing decisions and justifying those decisions to executives and examiners.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: PDF | Size: 112KB | Date: Jun 2001 | Pages: 13





