Getting the Right Word Out to Reporters
- Topics:
- Public Relations
- Tags:
- Corporate Communications,
- Entrepreneur.com Inc.,
- Entrepreneurship,
- Management,
- Marketing,
- Microsoft Word,
- Public Relations
- Source:
- Entrepreneur.com
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Overview: Whether a person has been pursuing press coverage for months or a journalist calls the person out of the blue, there's one surefire way to ensure that core messages don't get lost. What the person needs is a public relations platform that's in tune with the company's central themes. An important component of any effective marketing program, this platform should relate to the messages the person conveys through all other marketing channels. And the person needs to prepare it well in advance of any public relations activities.
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Format: HTML | Date: Oct 2003 | Pages: 3
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