Turn Your Competitors Into Allies

Topics:
Marketing Strategy
Tags:
Competitor,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Sales,
Sales Strategy
Source:
Entrepreneur.com

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Overview: Some marketing pundits will tell a person that his or her competitors are "The enemy." But those who think they have to "Kill or be killed" to excel in business are on the entirely wrong track. Marketing never needs to be a blood sport. Studies bear out what most already know - that entrepreneurs who focus on maximizing profits or increasing sales are more successful in the long run than those who fixate on stomping the competition. This paper outlines five ways to transform competitors from adversaries to friends to increase sales.

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Format: HTML | Date: May 2006 | Pages: 3

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