Riding the Airwaves
- Topics:
- Public Relations
- Tags:
- Corporate Communications,
- Entrepreneur.com Inc.,
- Entrepreneurship,
- Management,
- Marketing,
- Person,
- Public Relations
- Source:
- Entrepreneur.com
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Overview: Does a person want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps the person is looking for the kind of credibility advertising can't buy. By conducting a PR radio tour, a person can win the publicity needed, generate millions of gross impressions to promote the business and even establish himself or herself as an expert in the field. The person should follow the six steps outlined in this paper.
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Format: HTML | Date: Feb 2006 | Pages: 3
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