The Making of a PR Story

Topics:
Print Advertising,
Public Relations
Tags:
Corporate Communications,
Entrepreneur.com Inc.,
Entrepreneurship,
Management,
Marketing,
PR Story,
Public Relations
Source:
Entrepreneur.com

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Overview: To many people, the publicity process is a mystery. It's not. Even small-business owners can drum up press and propel their business - no matter how small - into media-fueled success if they know the right tricks. Whether creating an official press release or simply notifying the media with a simple phone call or e-mail, a person will need a "Story" to grab their attention. A PR story is anything about the business, product or service that a person wants the public to know, and is crucial in guaranteeing the business's time in the limelight. To create a PR story the media will snatch up, this paper outlines four basic steps.

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Format: HTML | Date: Mar 2006 | Pages: 4

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