10 Tips to Get the Clicks

Topics:
Internet Advertising,
Marketing Strategy
Tags:
Advertisement,
Entrepreneur.com Inc.,
Entrepreneurship,
Management
Source:
Entrepreneur.com

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Overview: When envisioning an ad campaign for a business, the message that a person may wish to convey needs to be consistent with the format, style and tone that are appropriate for the communication medium(s) that is chosen. This is especially true for the Web. The words used to express an ad's message online - be it in a banner, a pop-up window, a button, an interstitial or a tower - will determine whether a user notices it or ignores it.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Nov 2001 | Pages: 3

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